Be part of the next chapter of the EHF EURO
Michael Wiederer, EHF President
Dear handball friends,
In 2016, billions of people watched the Men’s and Women’s
EHF EURO events around the globe. Millions more followed across digital channels and hundreds of thousands of fans witnessed the events for themselves in arenas across Poland and Sweden. These were record-breaking results and offered us a moment to savour and celebrate as the EHF’s flagship national team events reached new heights.
The EHF EURO has flourished since the first European Championship events were held back in 1994 and has firmly established itself as one of the top events in international handball. It is an appealing platform for partners and sponsors and, even more importantly, it has become a competition that thrills and excites both players and fans alike.
This successful development also points us to the future potential of the competition. Audience numbers and media coverage have been growing exponentially year on year, as has the event’s online reach thanks in no small part to the EHF’s innovative approach to digital and investment in providing engaging content to handball’s ever-growing fan base. This global audience makes the EHF EURO an attractive proposition to companies looking for an opportunity to promote their brands.
In 2020, the EHF EURO will expand once again, as the men’s competition grows from its current 16 teams to 24, becomes the first to be hosted by three nations, Sweden, Austria and Norway, and the first to be played in a football arena. This will be a pivotal moment in the development of the competition as more national teams are offered the chance to play for the European title, the event enters new markets and attracts an even larger pan-European audience.
Croatia and France will host the next events in 2018 and we expect both continued growth and success. The focus of this publication, however, is the EHF EURO ‘Beyond 2020’ and particularly the Men’s and Women’s EHF EURO events in 2022 and 2024. Here we set out the EHF’s vision for these events and offer bidding nations an insight into the standards and expectations of organising a major international sports event.
The EHF EURO is a prestigious sports event and can offer bidding nations many benefits and opportunities. Successful bids will bring new ideas and innovative concepts and we are looking forward to working with member federations to ensure both the organisation of successful events and a lasting legacy in host nations.
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