Foreword

from the EHF President

Michael Wiederer Photo

Be part of the next chapter of
the EHF EURO

Michael Wiederer, EHF President

Dear handball friends,

In 2016, billions of people watched the Men’s and Women’s
EHF EURO events around the globe. Millions more followed across digital channels and hundreds of thousands of fans witnessed the events for themselves in arenas across Poland and Sweden. These were record-breaking results and offered us a moment to savour and celebrate as the EHF’s flagship national team events reached new heights.

The EHF EURO has flourished since the first European Championship events were held back in 1994 and has firmly established itself as one of the top events in international handball. It is an appealing platform for partners and sponsors and, even more importantly, it has become a competition that thrills and excites both players and fans alike.

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Europe's No.1

indoor sport

The Most Electrifying Team Sport In Europe

  • 115 Million

    Handball Fans

  • HUGE

    GLOBAL TV AUDIENCE

  • 19 Million

    Handball Players

EHF EURO

world's most competitive handball tournament

The EHF EURO in Numbers

  • 24 Events

    Since
    1994

  • 17 Nations

    Have hosted
    the EHF EURO

  • 4 MEN'S GOLDS

    won
    by Sweden

  • 1.6 BILLION

    TV Viewers
    for Poland 2016

EHF EURO's TV Audience just keeps growing

Where next for the EHF EURO?

EVENT CONCEPT

EHF EURO
2022/2024

New Format - 24 Teams from 2020

Eight additional nations will get the opportunity to play in the Men’s EHF EURO from 2020 thanks to the expansion of the competition to 24 teams. The initiative from national federations will give a major boost to the ‘middle-ranked’ nations, which will now also have a realistic chance of playing at the top level and allow them to access additional funds and subsidies.

This expansion also opens up new commercial opportunities for the competition as it enters more markets, creating additional revenue streams through the sale of media and marketing rights.

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Identity - the EHF EURO logo evolves

In 2016 a new corporate identity was launched for the EHF EURO events, starting with the Men’s EHF EURO 2020. For over 20 years the EHF EURO logo has changed with each championship, often causing problems in its implementation in areas such as TV graphics, merchandising and printing.

The new EHF EURO corporate identity incorporates a design system, which reflects not only the EHF brand but also the individual characteristics and flare of each championship. The EHF logo is at the centre of the new logo and each organiser has the freedom to create an individual logo for their event within the framework of the design system.

The first version of the logo for 2020 combines the colours of the three host nations in the same space while incorporating each country’s flag. Combined with the EHF logo and its official font, the logo offers a clear and uncomplicated design, but still allows for creativity to flourish and partnerships to evolve.

The system does also allow for some flexibility. The newest addition to the logo family is the composite logo so that every official sponsor, host city, partner or supplier can have their brand implemented in the right way.

EHF Logo Evolution Graphic
EHF Logo Evolution Graphic

Makeover For Europe's Top National Team Events

The further development of the EHF EURO brand was clear for all to see from the start of the Men’s EHF EURO 2016 in Poland. Gone was the distinctive but outdated ‘yellow and blue’ flooring system that was first introduced in 1998 to be replaced by a lagoon floor.

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The Experience

fans & sponsors

How the EHF EURO is organised

The organisation of an international sports event such the EHF EURO is a major undertaking for any national federation and many different aspects have to be taken into consideration right from the awarding of the event by the EHF Congress.

A basic timeline is defined for organisers for the next four to six year period detailing all the preparation and tasks that need to be completed before the final tournament. Continual expert assistance and support is provided throughout the process by the EHF and its event partners with regular workshops and site visits to ensure progress towards the final event.

Key elements such as venues, ticketing and preparation events have to be agreed with the EHF as do aspects such as event promotion, the organisation of draw events, heads of delegation conference and the officials conference.

Underpinning the organisation of the event is a professional team of staff and volunteers, especially in key areas such as media management, marketing, finances, venue management, logistics, transport and ticketing.

Photo Photo Photo

Partners & Sponsors

The EHF EURO provides partners and sponsors with an unrivalled pan-European platform through which to promote and activate their brands and products to an audience of billions on TV as well as through digital channels and on-site.

The package of benefits available to the event’s official sponsors includes: strong brand positioning in camera view around the court through advertising sequences on LED boards, floor stickers and interview backdrops as well as full activation rights, corporate hospitality opportunities and tickets. From the EHF EURO 2018 in Croatia, sponsors will be able to make use of a full 80 metres of LED advertising surrounding the court, providing much improved visibility for brands and their advertising.

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Case Studies

Event Experience

The EHF EURO event magazine

Part of the EHF EURO fan experience is the production of a dedicated event magazine distributed at all of the arenas and fan zones.

The magazine provides a wealth of tournament information for fans about the players, teams, officials, travel, accomodation and much more.

The programme is also a powerful platform for showcasing EHF EURO host cities and increasing exposure of event sponsors and partners to fans attending matches.

Digital
Engagement

60 Million Digital Reach At Euro 2016 Poland

  • 1.65 Billion

    Global
    TV Audience

  • #EHFEURO2016

    1 Billion
    Impressions

  • 1 MILLION

    UNIQUE USERS
    EHF-EURO.COM

Engaging the mobile generation

EHF’s digital channels have increased their reach by more than 300 per cent
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Media
& Television

Ensuring the outside world can enjoy the EHF EURO

The media is a key stakeholder for the EHF and the federation and its partners invest considerable resources to ensure the very best working conditions for media professionals. Working alongside print, online, radio and TV journalists, the EHF EURO media management team aim is to ensure the outside world can enjoy very best coverage from each event.

Photo

TECHNOLOGY

in game
administration

The EHF is at the forefront of technology in handball

The EHF has been at the forefront of the development and use of new technologies in handball to assist match officials in game administration in its top competitions. The Women’s EHF EURO 2016 in Sweden was the first to make use of an extended range of tools:

NEXT
STEPS

Bidding Process

Women's Competitions Schedule
Completing your bid

For a bid to be successful, not only is a world-class event and organisational concept required but also a professional presentation. The EHF EURO is Europe’s flagship national team event and this must be reflected in the bidding materials. Each bid submission should be made up of the following elements:

Bid Book

Applications should be presented with detailed information in the form of a bid book. This should contain all of the main elements of the bid: vision, event concept, national, regional and local support for the bid as well as details of the host cities and venues. Deadline: 1 November 2017.

Online presentation

To assist in the promotion of each bid, each submission will be provided with a one-page section on the official bidding website. This should contain a summary of the main elements of the bid and can include: text, photographs and a promotional video. Each bid can also provide an additional link to its own bidding website. Deadline: 13 April 2018.

Bidding Brochure